Novo Nordisk: Managing Sustainability at Home and Abroad Case Solution & Answer

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This case study focuses on the opportunities and challenges facing the Danish pharmaceutical company Novo Nordisk to sustainable development in China from 2012. Novo Nordisk is well known for his work to integrate its activities in a financially, environmentally and socially responsible, and many employees of Novo Nordisk Novo Nordisk proudly refer as a “triple bottom line (TBL) business.” Novo Nordisk has been active in China for more than 50 years ago, but since the economy of China has grown tremendously, increasing wealth and a more sedentary life in the West has led to growing problems of obesity. Consequently, the insulin market in China is booming. Novo Nordisk faces new challenges on how best to organize its program of TBL in a way that ensures an integrated approach across the organization, while allowing Novo Nordisk China to adopt initiatives that correspond Chinese business context. In addition, with the increasing competition for access to the lucrative insulin market in China, Novo Nordisk’s competitors are also committed to sustainable development, which means that Novo Nordisk must continue to innovate to stay ahead, and must use sustainable development as a source of competitive advantage.
by
Jette Steen Knudsen,
Dana Brown
Source: Ivey Publishing
17 pages.
Release Date: September 7, 2012. Prod #: W12186-PDF-ENG
Novo Nordisk: Sustainability Management at home and abroad Case Solution