The hotel industry has experienced phenomenal growth since the 1980s and emerged as a global industry. During PROCESSES expansion and increased competition, multinational corporations, multinational brands such as Hilton Hotels Corporation, companies were trying to find new markets and establish priorities. Moreover, in emerging markets like Russia, most of the domestic hotel industry had formed under the pressure of foreign chains. Besides competing with foreign firms in their own markets, local companines Russians also intend to penetrate international markets. In this environment where competition is strengthened in the global hospitality industry, and new players emerged a number of issues and challenges were: 1) How can companies effectively they use their skills and enhance their competitiveness? 2) The multinational hotel will continue to expand their brand portfolios societies? 3) How the chains maintain their integrity when it expands globally? 4) What are the strategies that can be applied to convince Western hotel companies to compete in emerging markets? 5) In which direction would be to further develop the hotel industry in emerging economies.
by
Gevork Papiryan
Source: Ivey Publishing
23 pages.
May 28 2008: release date. Prod #: 908M28-PDF-ENG
Solution Case Summary Global Hotel Industry
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