This Case is about FINANCIAL MANAGEMENT, GROWTH STRATEGY, PRODUCT DEVELOPMENT

PUBLICATION DATE: January 05, 2010 PRODUCT #: W90C04-HCB-ENG

Note on Setting the Scope of Your Business Case Solution

The goal of this note will be to contemplate the choices that companies’ leaders make about the extent of their company. It analyzes three firms – Domino’s Pizza, General Electric, and General Mills – who define their businesses in different manners and asks pupils to assess them from the viewpoint of an expected investor. They should contemplate the following: What does the firm do? Which of its products or companies make money? Why does each business exist in its kind (i.e. Why are their lines of companies under the control of one business)? This short note gives pupils an introduction to thinking about companies from a managerial/tactical level. This instance is contained in Module 1 of the class Company Idea & Action.

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