A note of background to be used early in the course of marketing introduction to familiarize students with the computational techniques, concepts and terms commonly used in the analysis of a case of first marketing.
by
Stephen H. Star,
James L. Heskett,
Theodore Levitt
7 pages.
Publication Date: June 1, 1974. Prod #: 574082-PDF-ENG
Note on marketing arithmetic and related conditions cases marketing solution
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