Northwest Mutual Funds Case Solution

Northwestern Mutual Funds is a leading store funds sets a high level of customer service. The case describes how the company plans to market its funds directly to individual investors. So far, the company has sold its funds for financial planners that make up the channel. This case illustrates the problems of channel and helps students to discuss how products should be differentiated from competing products in the channel.
by
Niraj Dawar,
Ken Mark
Source: Ivey Publishing
17 pages.
Date Posted: January 18, 2008. Prod #: 908A03-PDF-ENG
Northwest Mutual Funds Case Solution

Northwest Mutual Funds Case Solution
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