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NIWD Pvt. Ltd., Business Plan Case Solution & Answer

NIWD Pvt. Ltd.,Business Plan Case Solution 

Executive Summary

Internet usage is increasing among the adults and other age groups. Every individual who uses social media is concerned about his privacy and data. The advertising industry is growing day by day and has moved towards smart and innovative advertisements. Companies are using data (Customer data, consumer patterns and track record of individual social presence) to target their potential customers. No doubt we as customers allow these data collecting companies to reach to our data and have access to our online privacy. We are being tracked for free without knowing the worth of our data, so the idea he came up with, was to make people realize that their data is important and they should have right to allow or deny the access of companies who are tracking them. This business model will allow the people to download an extension into their browser. This extension will provide two options: first option will prevent the companies from tracking the social activities of individuals using internet and the second option would ask their permission regarding their data sharing and this permission will allow the individuals to get points which are redeemable. As we have analyzed the internal and external environment for our business;I would like to accept the challenges that allows me to invest my talent in exploring the ideas and helping me in making a new business structure. My key considerations are to make people feel the importance of their personal data and to make them aware of and how the companies earn millions through their data.  To start with this new idea; I would hunt the potential investors to invest in my idea. Further my team would consist of CTO, marketing team, technical team operational team and legal advisors. Though we have found suitable for our business. In financial plan we have estimated the initial investment and also how much investment we will be asking for, from investors. Initially we will make this software and after completion we will have a soft launch. For marketing purpose, we will start from advertisements and offers, such as: free download and extensions. As currently we do not have direct competitors but in future there are chance to have competitors. But till then we will acquire the major portion of the market. As this business model is to benefit customers and make them realize that user data can help them to earn and their data is important. This business model would be a revolutionary for the data mining companies and for customers as well. The business requires. $7 million investments to initiate the business. We are raising the money from Grants and Owner’s investment. NDWI Pvt Ltd would need 2.9 Million in year 2017, 3.7 Million in year 2018 and 4.7 Million in year 2019 to reach breakeven. Though we are 75% relying on grants of our variable cost, so our breakeven is totally relay on grants.We need approximately Rupees of 832 in year 2017, 754 in 2018 and 635 in year 2019 to reach breakeven and 3500 tests in year 2017, 5000 in year 2018 and 7500 in year 2019. In our operational plan we have explained the inbound and outbound activities. s. Along with that we have estimated the supporting activities. We have considered software developers as our supporting source thee sources will help us to achieve our goal. NDWI Private Ltd offers customers option to share simply sale their data rather than sharing it without knowing. We aims at providing all customers with browser extension which for website and mobile application. We are committed at providing best customer service,comfort, convenience, and reliability to those customers who have difficulty due to several reasons. We will target the population that frequently uses the social media and internet sources. The Initial goal of the company is to capture the investors’ attention by performing well in the market. Our goal includes the marketing strategies of the product, as we will start through free subscriptions so that the customers would take interest in our product and download our product.We need approximately Rupees of 832 in year 2017, 754 in 2018 and 635 in year 2019 to reach breakeven And 3500 tests in year 2017, 5000 in year 2018 and 7500 in year 2019. In our operational plan, we have explained the inbound and outbound activities. s. Along with that we have estimated the supporting activities. We have considered software developers as our supporting source as these sources will help us in achieving our goal. NDWI Pvt. Ltd offers customers option to share simply sale their data rather than sharing it without knowing. We aims at providing all customers with browser extension which for website and mobile application.

Introduction

It is very usual that when we discuss something about what we require or what we are intending to buy and looking for;we always get so many ads on social media. Currently in this digital era; companies are marketing through social platforms. Now the question is how this mechanism works. While using social media and by opening different links in our computer; we get option of accepting cookies, that acceptance we give is not just one simple click but also an allowance to the companies to get into our personal life and extract our personal data. That data extraction helps the companies in making profits from our online social media activities. Now as an entrepreneur, I think that this is not legally and morally good, because companies are earning profits through our data without even sharing the profits. So, this is the main concern which has led me to focus on this side of the business, which can allow both individuals as well as the businesses to earn accordingly.

As an entrepreneur I’m very passionate about finding a way to help people earn and make some money. I like to accept the challenges that makes me to invest my talent to explore the ideas and drag some way out to help make a new business structure.my key considerations was to make people feel the importance of their personal data, and how companies are earning millions through their data.  To start with this new idea I would hunt the potential investors to invest in my idea. Further my team would be consist of CTO, marketing team, technical team operational team and legal advisors. Personally my motive is to educate the individuals about their legal rights over their personal data and help them to get paid if they allow companies to use their data. While important messages are crucial, many consumers at the same time become increasingly worried about the use of clusters of data items standards. Sometimes it may be clear that advertisers know very little about not only your purchasing habits but also other details such as income and health-related issues.

Benefits

Benefit 1: Advertisers avoid blocking and targeting with great success

Advertisers are well aware that advertising restrictions have become usual, especially for younger consumers. More than 650 m people overall have used marketing hurdles last year, costing advertisers an estimated $ 40 b. By using the system, advertisers can reach interested viewers and collect extra data in a way that allows for better future recognition. I have a rich source of original firm’s information where the user agrees that it can be used for marketing purposes. This enables me to charge advertisers an extra amount to advertise to their target audience. They enjoy working on this.

Benefit 2: Consumers neglect Ads They Don’t Want To, and They Do

There is no doubt that this program will lead to consumers recognizing highly selected messages. This should lead to a more engaging consumer and eventually lead to more buying and a better ROI for advertisers.  “Based on the studies we have done so far we have seen a 7.6% increase in click-through rate compared to the standard CTR. So it seems that the simplest way to use Jener8’s concept to show people what they want, the search works.”The online marketing expert sees the positive potential of the NIWD Pvt Ltd approach and that is why I have taken this concept. He says, “If trading connections is prohibited, the ability to reach consumers through advertising messages becomes more crucial. If consumer approach is the cost of access, then the main control firm has more strength and valuable assets. If my system can get enough buyers to participate again increase the level of request from advertisers, their initial profits will be huge. That’s why Facebook is also so important. ………………………

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