Nissan’s Electric Vehicle Strategy in 2011; Leading the Way Toward Zero-Emission Case Solution
This case is about Business
The case covers the beginning and introduce of the LEAF; Nissan’s marketing method for the vehicle; the structure of demanding stations; and Nissan’s electric vehicle tactic in the context of the Renault-Nissan Alliance. It likewise goes over the obstacles brought on by the high expense of electric automobile batteries, along with the benefits of Nissan’s joint endeavor with Japanese battery maker NEC. To deal with battery reuse and recycling, Nissan developed a different business called 4R Energy Firm.
This case information the tactical choices that entered into Nissan’s advancement of the LEAF, the very first mass- manufactured all-electric automobile. Carlos Ghosn, president and CEO of the Renault-Nissan Alliance, was producing a $5 billion bet that electric vehicles would be the wave of the future. The Alliance was developing capability for 500,000 zero-emission lorries in Japan, the United States and Europe.
The case likewise offers an introduction of the electric cars and truck market and the various financial, mental and constitutional pressures that might either advance or hinder the effectiveness of the electric automobile. It goes over Nissan’s rivals, consisting of: General Motors, which releaseded its plug-in hybrid vehicle the Volt together the LEAF was introduced; Tesla; China-based BYD; and the upcoming electric cars and trucks assured by Ford, Volkswagen and Toyota.