This Case is about STRATEGY
PUBLICATION DATE: June 16, 2011 PRODUCT #: SM189-HCB-ENG
This case details the tactical decisions that went into Nissan’s development of the LEAF, the very first mass- produced all-electric car. The Alliance was assembling capability for 500,000 zero-emission vehicles in Japan, States and Europe United the.
In addition, it discusses the challenges resulting from the high expense of electric vehicle batteries, in addition to the benefits of Nissan’s joint venture with Japanese battery manufacturer NEC. Nissan created a different business called 4R Energy Corporation to manage battery reuse and recycling. The case also offers a summary of the electric automobile business as well as different political, emotional and economical powers that could either improve or impede the success of the electric car.
It discusses Nissan’s opponents, including: General Motors, which came out with its plug-in hybrid vehicle the Volt in the exact same time the LEAF was found; Tesla; China-based BYD; along with the forthcoming electric cars guaranteed by Ford, Volkswagen and Toyota.