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Nintendo: Disruptor Being Disrupted Case Solution & Answer

In February 2011, Nintendo launched the next evolution of the DS line of portable gaming devices in Japan: Nintendo 3DS. A initial Despite rave reviews of the new device, the sales figures are much lower than expected. In July 2011, Nintendo announced that it would reduce the price of the 3DS by 30% to increase sales. At the same time, the president of Nintendo, Satoru Iwata, said pay cuts for all directors of Nintendo, starting with reducing his salary by 50%. In October 2011, Nintendo has forecast a net loss for the year ended March 2012 would be $ 264 million for the first time in the 30 year history of the company. Back in 2006, the Nintendo Wii has hit the gaming industry, and in the following years, Nintendo has been disrupted by Microsoft Kinect and Sony PlayStation Move, and Apple and Google with their gaming products industry change Mobile. We did not know how Nintendo could turn around and recover some glorious years after the release of the Nintendo Wii game console and portable game console Nintendo DS.
by
Ali Farhoomand,
Wong Shiu Kau
Source: University of Hong Kong
17 pages.
Release Date: October 10, 2012. Prod #: HKU982-PDF-ENG
Nintendo: Disruptive be the solution to case Gap

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