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Nielsen: Market Research for Pantene Case Solution & Answer

Garnier, which was released in the U.S. in 2003 it acquired a market share of 5.1% in a year. Pantene, which was the market leader in the United States in the shampoo category, saw its share fall from 22% to 20.5% market during the same period. The sharp decline in market share is concerned, Procter & Gamble, which owns the brand Pantene. He wondered if the decline due to lack of distribution or higher prices or unfavorable consumer perception. She first hired the market research agency – Nielsen to identify the cause of the decline in market share and provide a marketing strategy. This case results Nielsen detailed investigation. It also traces the evolution of the market research industry and in particular, Nielsen. It offers different research Nielsen described.
by
Seema Gupta
Source: Indian Institute of Management Bangalore
21 pages.
Publication Date: June 1, 2013. Prod #: IMB419-PDF-ENG
Nielsen: market research for resolving cases of Pantene

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