Nexa: Maruti Suzuki’s Premium Dealership Network Case Solution
In July 2015, the biggest car business in India, Maruti Suzuki India Limited (MSIL), took the effort to enhance its market infiltration in a specific classification of the automobile market-the premium section. MSIL was the existing market leader in India’s entry-level automobile sector, the business had actually not been effective in developing itself as a dominant gamer in the premium segment-a section that had actually seen extreme competitors considering that 2008. By releasing Nexa, a brand-new across the country premium dealership, through its prevailing dealership network, MSIL was trying to produce a separated vehicle purchasing experience.
MSIL prepared for brand new premium designs to be released specifically from Nexa outlets. Would the launch of Nexa assistance MSIL achieve its preferred goal of ending up being a significant gamer in India’s superior vehicle market? Parijat Upadhayay is associated with Institute of Management Technology, Ghaziabad.
This case is aboutÂ MANUFACTURING
PUBLICATION DATE: September 21, 2016