It asks a financial analyst to assess the value of Netflix shares at a time of unprecedented crisis for the company. This case highlights the value of customer life (CLV) as a useful measure Enterprise subscription.
by
Daniel Shively,
Rajkumar Venkatesan
Source: Darden School of Business
7 pages.
Release: July 30, 2012. Prod #: UV6459-PDF-ENG
Netflix: Customer Solution Case Strikes
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