Netflix International Expansion Case Solution & Answer

Netflix International Expansion

Internal Analysis

Competitive Analysis


The main competitors of Netflix Inc. include Hulu and Amazon. Although Netflix has a global market reach, it is not the only streaming video service in the world. Besides Netflix’s content, its competitors include Hulu, Amazon, and Disney. It has also made headlines for postponing investments in content creation because of production shutdowns. These rivals have increased their debt in recent years, and this has weakened Netflix’s position in the market.

Advantages to Competitors

Netflix has the largest market share, but Amazon Prime has smaller market penetration. And these companies have less market penetration than Netflix, which gives it a competitive edge. But Netflix also enjoys high customer satisfaction. The only major competitor that comes close to it is YouTube, which has been around for a long time. This has helped Netflix establish itself as a household name in the space of online streaming video.

VRIO Analysis

Competitive Advantages or strengths

As a content streaming service, Netflix offers its subscribers access to a huge library of entertainment. With over thirteen thousand titles, subscribers can watch movies, TV shows, and documentaries on any device with an internet connection. Netflix has a unique advantage over rivals in the marketplace because it can attract consumers with a diversified catalog of content. Besides being accessible on a variety of devices, Netflix also offers a low price point, making it a more affordable alternative to cable TV and going to the theater.

Netflix has many strengths that set it apart from its competition. It has a huge user base and brand equity. It has also spent a significant amount of money on research and development. The quality of its content is higher than its rivals. The company also has a larger subscriber base than rivals, allowing it to allocate content costs more effectively among its members.


A company’s resources comprise physical assets, intangible resources, and intangible assets. The company has a website and an app, as well as computer and filming equipment, human and digital resources, patents, trademarks, and social images. It also has studios and a brand that allows its subscribers to view its content anywhere they want. These resources give Netflix an unparalleled competitive edge.


Netflix has two core capabilities that have helped it reach a global audience and become the market leader in digital media streaming. First, it can respond to IT trends and facilitate the distribution of digital content. Second, it can maintain a leading position in the industry by being customer-oriented. Netflix also selects the products that it distributes based on the preferences of its customers.

Finally, it has a strong brand and culture. This is an advantage for Netflix, as it increases its bargaining power against rivals who cannot replicate the company’s quality of service. With its huge user base, Netflix is difficult to replicate, which means it will be less vulnerable to competitive pressures, pricing changes, and marketing campaigns. However, it has some significant competition. If this is the case, then Netflix will continue to dominate its market and gain a significant edge.

SWOT Analysis


The streaming service has several strengths. All connected devices have access to the company’s original content. The content is of high quality and has a high subscriber base. It also offers offline streaming. It also has a huge library, and it offers original content. There is also no need to download software to enjoy Netflix on multiple devices. Its services are available in over 190 countries, and users can subscribe to the service in any of them.

The company’s user interface is excellent. It customizes the experience for every user and suggests new content based on the preferences of the viewer. The user interface is easy to use. The service is also affordable.


The biggest weakness of Netflix is that it has an imitable business model. Because of this, other companies might copy its model and gain a competitive advantage. In addition, Netflix does not have patented technology, making its business model highly susceptible to imitation. In addition, the company relies heavily on content producers, whose strategies are difficult to predict. The company also consumes vast amounts of resources. For example, it takes a great deal of time and money to broadcast its content around the world.


One opportunity that Netflix is taking advantage of is the global subscription base. With its recent expansion, it has increased its customer base and is now available in many countries worldwide. Despite the competition, Netflix does not own the rights to most videos. Many of these rights expire and content appears on other sites. As a result, Netflix is looking to increase its content licensing and production, besides expanding its library of movies and TV shows.


Besides attracting customers, Netflix has also attracted new competitors, such as Amazon, Apple, and Facebook, into the streaming market. These competitors are aggressively pursuing the streaming business. Netflix needs to improve its financial position and diversify its content by entering new markets and expanding its contracts with original video producers and film distributors. It must also update its library of content to remain competitive. Currently, Netflix relies on licensing deals to produce new content, but it can also work with local broadcasters to expand into new markets.

Market Analysis

The video streaming market is regionally segmented by solution type, end-user, revenue model, and region. The North American region accounted for 38.7% of the market in 2018, largely driven by major players in the U.S. However, the Asia-Pacific region is expected to grow at the fastest CAGR, with rapid technological advances and a growing population who consumes online content.


Although Netflix has a global reputation, it faces competition from local content providers. Increasing its local content, such as original videos and movies, can help it reach a wider audience. While local television and film distributors are a significant source of revenue, rivals in the streaming market are making their content more attractive and popular. One of the biggest opportunities for Netflix is collaborating with local broadcasters to produce content tailored to specific regions. The company has had success producing blockbuster hits in niche markets.


Despite Netflix’s popularity, it faces many competitors, including Blockbuster, Time Warner, Direct TV, and Movie Gallery. It competes with emerging companies like Amazon and Redbox, but not as a direct threat. Despite these challenges, Netflix has retained its good image and has outpaced its competitors. The main competitors of Netflix Inc. include Hulu, Amazon. Netflix has the largest market share, but Amazon Prime has smaller market penetration. And these companies have less market penetration than Netflix, which gives it a competitive edge. But Netflix also enjoys high customer satisfaction.

Profitability Analysis

From the ratio analysis, it could be seen that Netflix is doing a lot better than its competitors. To remain competitive, Netflix must pay attention to user engagement and attract new users with quality content. Netflix has put most of its profits and revenue into original content. However, the company has added operating costs. The company’s profit margins are also higher than their competitors. With a diverse membership base and a growing subscriber base, Netflix is not likely to see a decline in revenue. Further, if the company can keep investing in original content, it could reach profitability in the next few years.

Recommendations and Conclusion

As the popularity of streaming video services has grown, Netflix has also faced criticism from various groups and individuals. However, the company has proven its ability to weather any storms it faces. By spending so much money on original content, Netflix can stay ahead of the competition. The company’s future could be bright if it embraces these emerging technologies and makes the content available in headsets. It has to make sure it stays ahead of the curve.

Netflix is not the only digital streaming service in the world. It faces increasing competition from Apple TV+, Hulu, YouTube, and design. There are also challenges posed by government regulations and digital piracy. These factors can make it difficult for Netflix to maintain its growth rate. Netflix needs to diversify its user base to keep up with these challenges. And Netflix should consider this when evaluating its strategies. The company has transformed itself over the years and is now a recognized global video entertainment company. Today, Netflix operates in over 190 countries, including the United States. The company also has customers in over 90 countries around the world. Besides streaming, Netflix operates in many vertical markets, including mail-delivery, DVD vending kiosks, and video-on-demand services. The company’s growth has been driven by a combination of factors, including technological advances, consumer behaviour, and the demand for streaming video.

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