caseism

Nestlé: Leveraging The Hard Discounter Channel Case Solution & Answer

IMD-5-0738 © 2008
Martin; Koschat, Adrian; Ryans, Stephanie ,Sequeira

This instance a part of a three case series designed to investigate the consequences of the development of hard discounters in the retail station. The show investigates the relationship between hard discounters and conventional retailers on the one hand, and producers and hard discounters on the other hand. Featured companies comprise ALDI (IMD-5-0736), Tesco (IMD-5-0737) and Nestlé. This case investigates the predicament a manufacturing company, specifically Nestlé faces in his relationship with a station that also contains hard discounters. Learning objectives: The case series is made to investigate manufacturing companies too as the consequences of the development of a low cost retailer for other retailers.

Nestlé Leveraging The Hard Discounter Channel Case Solution

Subjects: Channel relations; Retailing; Fast moving consumer goods; Discounters; Negotiation; Pricing; Competition; Branding

Settings: Food; International; 2005; Large

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