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Nectar: Making Loyalty Pay Case Solution & Answer

Loyalty Management UK (LMUK) administers the frequent buyer card British supermarket chain Sainsbury, called Nectar. Sainsbury sponsorship LMUK used as a magnet to attract other retailers through a network of profitable multisponsor loyalty. Examines the economic programs and loyalty consumer behavior and the retail market compares the power of the brand-building a unique program sponsor faculty to promote multisponsor program. Describe the implementation of the program and its first 18 months of growth, the end of which is the largest in the UK loyalty program. Illustrates the use of the program to offer specific promotions for customer database of 13.5 million members and how the program evaluates the success or failure of specific promotions.
by
John Deighton
Source: Harvard Business School
14 pages.
Date Posted: December 2, 2004. Prod #: 505031-PDF-ENG
Nectar: ​​Heed fidelity Payment Solution

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