caseism

Mountain Equipment Co-op: Digital Strategy Case Solution & Answer

Vice President of Marketing and Communications at Mountain Equipment Co-op, a retailer of outdoor sports, is reviewing its strategy following the decision to stop production of the physical catalog marketing. The 40-year-old trader wants to expand its reach beyond its main customers. Although now has an online presence, you must further develop its awareness programs and online sales.
by
Raymond Pirouz,
Ken Mark
Source: Ivey Publishing
18 pages.
Release: June 24, 2013. Prod #: W13265-PDF-ENG
Mountain Equipment Co-op: Case Solution digital strategy

Share This

LOOK FOR A FREE CASE STUDY SOLUTION

JUST REGISTER NOW AND GET 50% OFF ON EACH CASE STUDY