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Mountain Dew: The Most Racist Soft-drink Commercial in History Case Solution & Answer

PepsiCo was criticized after launching a series of online ads for Mountain Dew that featured an angry mountain dew drink goat, a white battered woman with crutches and goats in a police lineup of all black men. Critics are offended by the depiction of the Annunciation of violence against women and racial stereotypes. As the protest spreads, Senior Manager of the Mountain Dew brand should develop an action plan or risk damage to one of his billionaire brands.
by
Jana Seijts,
Paul Bigus
Source: Ivey Publishing
7 pages.
Release: July 30, 2013. Prod #: W13313-PDF-ENG
Mountain Dew: The most racist commercial sodas history? Case Solution

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