The “Mother Earth – Great design, great values” case can be used in a competition strategy and of course to illustrate a company that employs a strategy of directed differentiation and explore growth strategies and execution using the business. The case also has a particular focus on the base of the pyramid and can be used to study sustainability issues Protocols for the business strategy and the environment and social enterprises. In addition, ‘case can also be used in business and courses. The case describes the journey of Mother Earth (ME) since its inception as a company that believes in social sustainability and aims to discuss strategic challenges in late 2010. developed at the beginning was to use market mechanisms to create demand for Indian handicrafts in India and worldwide. export markets were found to be incompatible in terms of demand and financial issues exacerbated the crisis, where ME has refocused its efforts to develop the country. Attention is now focused to produce products of a new contemporary identity, with better design and greater utility. I had experienced significant growth in the past two years, but was still turning profitable. With an investment of Future Group, the company is poised for rapid expansion in the local market with significant efforts in building the brand and what it represents ME.
by
Kunal Bhagat,
Monisha Nakra,
Archana S,
P. D. Joseph
Source: Indian Institute of Management Bangalore
28 pages.
Publication Date: August 1, 2011. Prod #: IMB347-PDF-ENG
Mother Earth: Excellent design, great values ​​Case Solution
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