This Case is about JOINT VENTURES, RISK MANAGEMENT, STRATEGY EXECUTION
PUBLICATION DATE: June 25, 2014 PRODUCT #: ISB043-HCB-ENG
This case is created in December 2006 when the leadership at Moser Baer India Limited (MBIL) was encountering the crucial choice of whether to pursue a strategic partnership with Optical Media and Technology (OM&T) and what form this type of partnership should take?Moser Baer and OM&T - Choosing a Strategic Partnership Mode Case Solution
MBIL was the world’s third biggest and India’s biggest manufacturing company having a presence in over 82 countries, serviced through advertising offices in the United States, India and Europe. In year 2006, MBIL has penetrated into the photovoltaic cells sector and aimed to be successful in this new company by leveraging its core procedure strength in “coating thin films on substrates”.
OM&T relying in a high technology cluster in Eindhoven, the Netherlands had reputation in the industry for its donation to prototyping, standardization and pilot development of the advanced optical disc formats such as Digital Versatile/ Video Disc and Blue Laser Discs.
For the MBIL management team, each of the choices were about the table — a strategic alliance, a licensing arrangement by taking an equity position in the business or an entire acquisition of the firm. After careful assessment, they needed to pick the best choice and arrive in a determination.”