Executive Vice President, Sustainability and Corporate Affairs, Monsanto is facing a difficult situation that could significantly change the business of the company. A decade earlier, the company had introduced in India through a joint venture, the first line in the biotech cotton seed. This character trait cotton crops protected against the potentially devastating pests, reducing the need for pesticides and higher yields. Thereafter, the three state governments of India imposed a price ceiling on these biotech seeds. Also in 2010, the company faces a maximum of more than 40 seed companies in India that offer biotechnology cottonseed or similar competitors. In addition, a federal department reversed the recent regulatory approval for a second crop, biotechnology developed in the country, eggplant (aubergine). How should a technology innovator like Monsanto according to an unpredictable regulatory approval in an increasingly competitive market process? For the future, two new technologies in seed traits were considered for the introduction of Indian farmers. If Monsanto proceed and, if so, how? More generally, what should the long-term approach to business in this promising market?
by
Robert Klassen
Ramasastry Chandrasekhar
Source: Ivey Publishing
18 pages.
Publication Date: September 6, 2012. Prod #: W12183-PDF-ENG
Monsanto Company – Doing Business in India, if a solution
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