Monocle, a magazine about world affairs, culture and business, was founded by Tyler Brûlé to counter the perceived quality print publications available for deterioration kiosk. Monocle differs from other publications through its international coverage and diversity-related newspaper, radio, and the store offers. The case examines the growth of Monocle and how the publication has developed a unique relationship with readers and advertisers.
by
Eugene Soltes,
Sara Hess
Source: Harvard Business School
14 pages.
Release Date: October 12, 2012. Prod #: 113024-PDF-ENG
Monocle Case Solution
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