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MISSED CALL SERVICE: A NEW MARKETING TOOL TO ENGAGE CUSTOMERS? Case Solution & Answer

MISSED CALL SERVICE: A NEW MARKETING TOOL TO ENGAGE CUSTOMERS? Case Solution

This case is about Business

Up until mobile phones changed the marketing circumstance, online marketers were content to reach masses without actually troubling to personally engage in discussions with them. The increasing adoption and use of mobile phones opened a myriad of chances for online marketers, specifically to link with users personally and strike a significant discussion. Mobile marketing specialists warned about the threats (underutilising its strengths) of utilizing missed call services as a medium rather than as a tool.

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