Minted in 2017: Designing a Profitable Brand Case Solution
This case is about LEADERSHIP & MANAGING PEOPLE
PUBLICATION DATE: May 12, 2017
Mariam Naficy (Minted CEO) and Melissa Kim (Minted COO) have actually grown the business to become a leader in the online printed cards, independent style and art market sectors. As business has actually remained to scale they duke it out concurrently growing their existing organisation while likewise taking a look at broadening into brand-new markets, at the same time keeping their existing consumer base engaged. When options may be extremely plentiful while likewise focusing on the value of success, the case highlights the tough choices monitoring deals with in choosing where to pursue development chances
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