Headquartered in St. Paul, Minnesota, Minnesota Public Radio (MPR) began as a small service station 26 William Kling established Abbey and University in Collegeville, Minnesota Saint-Jean in 1967. In 2004, the company Kling grew up in a regional network of 38 stations serving more than five million people. The organization had over 83,000 members and the highest percentage of members listeners of public radio network with the support of the community in the nation boasted. Much of the growth and success of MPR were built through this Kling called “social purpose capitalism … the application of traditional principles of capitalism … a nonprofit [of] the benefit of public sector . “Kling’s first foray into the” social purpose capitalism “was in 1981, when Garrison Keillor, the popular host of” A Prairie Home Companion “, wanted to reward loyal listeners with a poster of” Powdermilk Biscuits “referring to a fictitious sponsor that was part of a gag Prairie Home. The gift has attracted more than 50,000 responses, much more than expected, which costs $ 60,000. To avoid financial ruin, printed Kling offer for other products that listeners could buy in the back of the poster. Compensation $ 15,000 to $ 20,000 per advertiser convinced that Kling had opportunities to secure the financial position of MPR. Kling has created a series of for-profit companies to support and build the rule of MPR. In 2004, however, and Kling MPR has been unrelenting public criticism. Apparently, the problem was the resistance of the MPR disclose private companies Kling compensation benefits generated by MPR. After the publication of this information, Kling has been convicted on charges of conflict of interest and nepotism. Observers good, but considering the real concern for fear that a non-profit organization has been driven by the priorities of profit.
by
James A. Phills,
Victoria Chang
Source: Stanford Graduate School of Business
22 pages.
Release Date: November 1, 2006. Prod #: SI92-PDF-ENG
Minnesota Public Radio: the case of capitalism Purpose Solution
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