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Ministry of Supply: Will Professionals Demand Its Performance Case Solution & Answer

Ministry of Supply is a business venture in the garment sector. The company focuses on a specific segment – “burnout performance” – within the industry, specializing in apparel fabrics with performance characteristics of high technology (as wick moisture, temperature and odor control) for the professional attire (button-down shirt, slacks, etc.) for men. The company has been successful in raising funds and innovative product has caused good publicity, but the unusual combination of apparently contradictory characteristics – performance fabrics used in recreational activities outdoors and a professional look and feel – in the product also cognitive challenges among consumers was generated. How, if necessary, the company can increase sales of your products?
by
Mukti Khaire,
Hannah Catzen
Source: Harvard Business School
13 pages.
Date Posted: November 13, 2013. Prod #: 814042-PDF-ENG
Department of Supply: What Professionals Emphasize performance? Case Solution

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