Mindray Medical International Limited: Going Global from China Case Solution
This case is about Marketing
published: 24 Feb 2014
Mindray Medical International Limited, China’s 2nd biggest medical gadget maker, had global sales of 2.23 billion RMB in 2007. Given that 2002, it had actually introduced in between 7 and 9 brand-new items every year throughout 4 item lines: Client Tracking & Life Assistance items, the In-Vitro Diagnostic Products, Medical Imaging Systems and Veterinarian. Creator and chairman, Hang Xu, had actually been approached by a leading financial investment bank to go over the prospective acquisition of Datascope, a mid-sized American manufacturer of medical gadgets for the global market.
It likewise uses a chance to purchase or go over the make choice when it comes to brand name structure with the possibility to purchase United States based Datascope. Should Mindray purchase Datascope or go it alone in the mission to construct a global top quality service?