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Microsofts Go-to-market Strategy for Azure in India Case Solution & Answer

“The case is set in mid-2009, about six months before the planned launch global Microsoft Azure. Director group of cloud computing for Microsoft India is considering the advantages and weaknesses of Azure launched simultaneously in India with the rest. The world of cloud computing is a paradigm shift in information technology (IT) that fundamentally changes the way software and services are provided cloud desktop end user computing allows the sharing of resources -. software, hardware and information -. provide consumers who request the load based on the use Azure is Microsoft’s offering in this space, providing software and infrastructure as a service and as a platform for the development of new applications . of a payment for use Microsoft still has its products available to users in the traditional licensing model, and Azure would be a paradigm shift, not only in terms of technology but also in terms of business model – one license fee and periodic maintenance contracts to a flexible model of pay-as-you-use. The manager had to decide whether the emerging Indian market is willing to adopt this new technology and business model. I also had to decide which segments of the Indian industry should be directed Microsoft Azure. There were many reasons – the presence of a strong community of IT development, increasing IT adoption trends in all sectors and the presence of a large potential customer base in terms of small and medium enterprises (SMEs) in India – by Why the Indian market was very lucrative air. Furthermore, there were concerns as lack of current IT adoption, the very rampant piracy, the availability of infrastructure in the medium (essential for success d’Azur), such as electricity and broadband penetration in India, and the only “do-it-for-me” Indian businessman, which resulted in significant initial costs in terms of time and effort to raise awareness “attitude.
by
Reema Gupta,
Deepa Mani,
Aditya Shah,
Sujata Ramachandran,
Vivek Singh
Source: Ivey Publishing
18 pages.
Release: July 19, 2011. Prod #: W11166-PDF-ENG
Go-to-market strategy Microsoft Azure in India, if a solution

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