Microsoft Corporation- Strategic case analysis Case Solution

Opportunities Weight Rating Weighted Score
1 Smartphone market is growing rapidly in the middle east and Asia 0.08 4 0.32
2 Strategic Alliance with Nokia, can be used to boost the smartphone business segment 0.06 3 0.18
3 Increment of people interest in the use of cloud computing 0.07 3 0.21
4 Under-developed cloud platforms, provides growth for the company 0.04 3 0.12
5 There is great demand of portable computing equipment such as tablets and notebooks 0.07 4 0.28
6 Other competitors have devices that are less provides diversified file sharing technologies among devices. 0.06 3 0.18
7 Growth and competitiveness through acquisitions 0.05 3 0.15
8 Demand of technologies with artificial intelligence such as eye gaze technology 0.06 4 0.24
9 Use of modern gaming technologies to build Xbox games 0.04 3 0.12
10 Market focus on innovative products 0.04 2 0.08
Threats Weight Rating Weighted Score
1 Increased competition in the computer market 0.06 2 0.12
2 Declining demand for computers 0.07 2 0.14
3 The smartphone window OS is complex as compare to other OS (Android) 0.05 1 0.05
4 Easy entrance for new companies in smartphone industry 0.04 1 0.04
5 Declining state of ailing PC industry such as Dell, there might be other as well in future 0.03 2 0.06
6 Device manufacturers starts developing and preferring their own OS 0.04 2 0.08
7 Wide availability of software engineers and experts 0.03 2 0.06
8 Open source applications and shared knowledge, provides rival companies to develop at fast pace 0.03 3 0.09
9 High volatility of technology industry 0.04 2 0.08
10 Change in customers’ needs and demand for technology 0.04 1 0.04
  Total EFE Score 1.00   2.64

Internal strengths and weaknesses

  Strengths
1 Convenience in software use- rich user interface
2 Software solutions for businesses as well as for individuals
3 Renowned quality product
4 Brand Image and brand recognition that differentiate products and make it premium
5 Greater Market share in computer software market
6 Almost all PC manufacturers used Windows OS for their pcs, unlike mac by apple
7 Latest and on time updates and tweaks, increase reliability and integrity of company’s software
8 Research and development department is highly efficient and gives great output
9 Future oriented products and software incorporated with new technology
10 Acquisition of social media platforms and offering new cloud based computing
  Weaknesses
1 Steady focus on same software platforms with minor value addition, windows series
2 Decreasing profitability
3 Less focus and poor  strategic competency in acquisitions
4 Less focus on use of advertising and marketing campaigns
5 Weak organizational structure, proved difficulty in management, accountability and information sharing
6 Less market share outside U.S
7 Software are prone to piracy, security issues
8 Dependent on ally companies such as dell and Lenovo, for revenues, as these companies use Win. OS
9 Smartphones division fails to achieve the required results
10 Company Doesn’t keep up with the technological pace and customer demands- less flexible

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