Unlike other emerging countries, the tire market in India was dominated almost exclusively by local players: 90% of all tires in the Indian market have been produced and sold by local Indian companies. Importantly, the biggest names in the tire industry in the world – Michelin, Bridgestone, Goodyear, Continental and – were barely visible in India. Michelin was absent in the tire market in India and is very surprising that the world leader in the tire industry have a production or distribution network in India. Why the absence? Why Michelin still has little presence in the emerging countries of Asia, including India? To present the main characteristics of the tire industry in India and allows students to carry out a comprehensive strategic assessment of the attractiveness of the industry as well as a thorough analysis of the structure of competition. They also conduct performance analysis of each company.
Source: Ivey Publishing
Date Posted: March 20, 2007. Prod #: 907M30-PDF-ENG
Michelin in the land of the Maharajas (A): Note on the tire industry in India, if a solution