Michelin in China in 2011 Case Solution

This case is about Strategy

published: 20 Dec 2012


The “Michelin and the Worldwide Tire Market in 2011” case series concentrates on the tactical obstacles Michelin deals with as it looks for to gain back worldwide management in the tire market. Following an information of the worldwide market characteristics, the division of the tire markets and the economics of the market, the case evaluates the competitive position of the crucial rivals. Michelin’s obstacles in China are getting specific attention.


Pedagogical Goals:

The case series permits a conversation of the chauffeurs of market globalization and the advancement of competitive benefit and method in an international setting. It is concentrated on a leader, Michelin, which has actually been extremely effective however is now bypassed by a brand-new leader, Bridgestone, and deals with brand-new oppositions for example, Hankook. The case series permits a thorough review of globalization of markets and worldwide competitors, the technique designs of the brand-new competitiors and the tactical difficulties Western business deal with to preserve their prominence and efficiency.

Share This