Michelin and the World Tire Industry in 1993 Case Solution

This case is about Strategy

published: 01 Sep 1994

Abstract:

The case explains the globalisation of the tire sector and the defend worldwide management amongst Michelin, Bridgestone and Goodyear. It concentrates on Michelin: how they accomplished their primary position around the world and exactly what their obstacles remain in 1993.

 

Pedagogical Goals:

Accompanying Cases: The World Tire Industry in 1993: Bridgestone-Firestone The World Tire Industry in 1993: Continental Gummi Werke The World Tire Industry in 1993: Cooper Tire and Rubber The World Tire Industry in 1993: The Goodyear Tire and Rubber Business The World Tire Industry in 1993: Pirelli S.P.A.These cases information the history and tactical concerns for each business. The cases are placed in 1993 and are meant to be utilized with the case “Michelin and the World Tire Industry in 1993”.

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