Michelin and the Global Tire Industry in 1999 Award winner Prize Winner Case Solution
This case is about Strategy
published: 01 Jan 2003
The case narrates the history of the tire industry till 1999, concentrating on the globalisation, the economics and division. The minute in the event is simply after Edouard Michelin takes over from his dad, instantly revealing layoffs. The case concentrates on Michelin’s technique.
The case is rather detailed, enabling a conversation of industry globalisation and restructuring, rivals reactions, and ways to contend in a global, fully grown industry.