Michelin and the Global Tire Industry in 1999 Award winner Prize Winner Case Solution

This case is about  Strategy

published: 01 Jan 2003


The case narrates the history of the tire industry till 1999, concentrating on the globalisation, the economics and division. The minute in the event is simply after Edouard Michelin takes over from his dad, instantly revealing layoffs. The case concentrates on Michelin’s technique.


Pedagogical Goals:

The case is rather detailed, enabling a conversation of industry globalisation and restructuring, rivals reactions, and ways to contend in a global, fully grown industry.

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