Michel et Augustin Cookies: Culinary Adventurers Competing against Food Industry Giants Award winner Prize Winner Case Solution

This case is about Marketing

published: 25 Mar 2014

Abstract:
The case highlights the obstacles dealt with by business owners releasing a brand-new item in an extremely competitive market with minimal resources. The case is embeded in 2005 and puts the trainee in the shoes of Michel and Augustin.

Pedagogical Goals:
It enables trainees to see the tactical and tactical activities of an advertising strategy in a clear, unique and enjoyable context. For striving business owners, it provides an interesting chance to talk about the particular obstacles associated with releasing a brand name for a start-up.

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