Michel et Augustin Cookies: Culinary Adventurers Competing against Food Industry Giants Award winner Prize Winner Case Solution
This case is about Marketing
published: 25 Mar 2014
The case highlights the obstacles dealt with by business owners releasing a brand-new item in an extremely competitive market with minimal resources. The case is embeded in 2005 and puts the trainee in the shoes of Michel and Augustin.
It enables trainees to see the tactical and tactical activities of an advertising strategy in a clear, unique and enjoyable context. For striving business owners, it provides an interesting chance to talk about the particular obstacles associated with releasing a brand name for a start-up.