caseism

Michael Shaps Winery: Evaluating the Custom Crush Opportunity Case Solution & Answer

In 2010, Virginia became the fifth state winery in the United States and Michael Shaps had developed a reputation as one of the first wineries in Virginia. He had recently doubled its annual production capacity and plans to increase production of its own wine label “Michael Shaps” (MS), or accept offers to produce wines of private label (PL) for customers – A service that he called “custom crush.” ​​It could increase their profits by selling wines PL with higher margins. However, time to develop this new activity will be needed, and any capacity reserved for the operation was “custom crush” reduce the number of cases. their own wines that MS could produce financial data for custom crushing looked very promising, as well as higher margins, revenue from contracts is guaranteed by PL before harvest – An unusual security situation in the volatile world of wine. Although their wines with MS were of high quality and popular regional products of your own marked wine was more of a speculative venture, subject to a multitude of factors. Beyond the financial impact in the short term, but should also take into account how a company PL affects their own brand MS. Finally, Shaps had the opportunity to package wine in a box Great Savings in bottles and had to decide whether entering MS PL or wine in a box.
by
Raggio Randle,
Ben Eubanks
Source: Ivey Publishing
13 pages.
Date Posted: November 18, 2013. Prod #: W13488-PDF-ENG
Michael Shaps Winery: Evaluating the “Custom Crush” possible case of solutions

Share This

LOOK FOR A FREE CASE STUDY SOLUTION

JUST REGISTER NOW AND GET 50% OFF ON EACH CASE STUDY