Michael Kraft (A): Opportunity Knocks In China Case Solution & Answer

Michael Kraft (A): Opportunity Knocks In China
IMD-3-2127 © 2009
Cyril; Bouquet, Colleen, Lief

This four-part case series takes a close take a look at the growth method of Terminology Media, a little Canadian company in the highlyregulated Chinese instructional publishing market. The A case addresses basic concerns surrounding the technique procedure. If, for example, the Chinese market has turned out to be a blended bag for foreign publishing business, how should Michael Kraft, a rather entrepreneurial CEO, assess his business’s possibilities of success, and then go about choosing upon the proper market entry technique? How appealing is the market truly, and does the company have the ideal partner to prosper? Knowing goals: To discover about the vital motorists of global growth.

Subjects: Entry market strategy; International expansion; Strategy; Leadership
Settings: China; Canada; Small; Educational publishing; 1998-2009

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