Michael Jemal CEO Haier America Video (DVD) Case Solution

Michael Jemal, CEO of Haier America, reflects on Haier’s entry into the United States, industry competition, the focus of the company for the brand, the ratio of Haier America is headquartered China, Haier movement emerging markets and the strategy of “three thirds”.
by
Tarun Khanna,
Krishna G. Palepu
Source: Supplement Video
15 minutes.
Publication Date: December 1, 2006. Prod #: VID-707 801-SPA
Michael Jemal, CEO of Haier America, video (DVD) Case Solution

Michael Jemal CEO Haier America Video (DVD) Case Solution
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