This Case is about MARKETING
PUBLICATION DATE: July 21, 2015 PRODUCT #: W15311-PDF-ENG
A young Peruvian MBA grad, found an online fashion store, and had been selling fashion products through Facebook, sales and pop up stores. He had prior experience of working in international advertising companies. The company initially had supply side issues which it had overcome. The Company has been growing with an increasing customer base.
Three years following the start, but, the private way of meet each customer, a stronghold of the creator’s business philosophy, is becoming a bottleneck for growth. The company has grown to a stage where it’s hardly manageable personally. Is growth the best choice and in that case, which kind?
Can the trend shop creator still take pleasure in the lifestyle advantages of freedom and flexible working hours and scale the company? Matthias A. Tietz is affiliated with IE Business School. Susan Calderón Urbina is affiliated with IE Business School.