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Meru Cabs – Spectacular Growth Story Case Solution & Answer

Situated in August 2011, Meru Cabs ¾ spectacular growth history is a case that documents the design and positioning of a service provider in India, where the service sector is growing faster and more competitive sector. It follows how the strategies, processes and technologies to reduce costs and deliver a world-class integrated. Factors that have contributed to Meru Cabs (Meru), the largest taxi operator in India and the third largest in the world described in particular. Success in the four major cities of India gave the managers the confidence to consider implementations in other cities in India and abroad. However, the immediate goal is to improve service and reduce churn rate in cities where Meru currently operates. The case describes the design and implementation? In carrying twins effective service performance of services and the perspective of customer orientation, and raises issues related to the expansion of the service to other cities in India and worldwide. It also takes into account factors such as the reengineering of the cab, driver selection, allocation of the cockpit, cabin maintenance and fleet maintenance to improve the service offered and extension.
by
Sridhar Seshadri,
Arohini Narain,
Meena Saxena
Source: Indian School of Business
13 pages.
Date Posted: November 25, 2013. Prod #: ISB021-PDF-ENG
Meru Cabs – A case history of spectacular growth solution

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