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MercadoLibre Case Solution & Answer

2013 approached, Marcos Galperin and his team of senior executives MercadoLibre gathered to celebrate the impressive growth of your business, and consider future challenges. Since the beginning of the company with fellow Stanford Business School in 1999, Mark had transformed the company from an auction site is eBay Internet as the main online marketplace Latin America unique in its own right, and tied with Amazon. The MercadoLibre team did not come from eBay and Amazon marketplace clone, which had made a number of key innovations to compensate, and in some cases, take advantage of the lack of infrastructure businesses in their markets. In terms of technology, MercadoLibre began with an Internet application, and state of the art based on Oracle technology stack of industrial quality. The application handling millions of transactions, always a good user experience, and facilitate growth and the IPO of the company in 2007. In 2008, Galperin made what he described as a “bet the company” decision to completely replace technology company in the construction and deployment of a parallel system, not just another application, but a sophisticated system e-commerce platform based in the latest web standards for mobile and Web 2.0. The gamble has paid off. transition of the company has been hailed as a success for Galperin and his team. But there was another challenge on the horizon.
by
William Barnett,
Gary Mekikian
Source: Stanford Graduate School of Business
14 pages.
Release: July 19, 2013. Prod #: IB105-PDF-ENG
MercadoLibre Case Solution

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