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Medneo: Radiology as a service Case Solution & Answer

The case was settled in July 2010. André Glardon, which is the regional sales manager for a leading manufacturer of health care for the Levant region and the Balearic Islands, returning from an unpleasant visit client provider. The head of the hospital administration of Gandia, one of its major customers, only delayed about two MRIs, making it almost impossible to achieve your personal André annual sales. External factors, such as the reform of health care, the exorbitant cost of the health system, a change in the buying behavior of hospitals and increasing economic pressures on hospitals, factors can cause a fundamental change in the industry . While this might raise serious doubts about the existing business models established players in the industry to meet the main producers of medical equipment, radiology centers and hospitals, you may also provide sales managers minded the opportunity to benefit from these advances. How much? With the implementation? Practice new business models that address these issues. André and two friends have developed a business idea and wonder if they should push this idea within your company or leave your company and start business on their own.
by
Martin Kupp,
Katharina Lange
Source: ESMT – European School of Management and Technology
14 pages.
Release Date: December 20, 2012. Prod #: ES1331-PDF-ENG
Medneo radiology as a case of service solution

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