MediaMath is a multiplatform application that provides a single interface from which buyers can buy advertising display media online multiple exchanges of advertising media. CEO of the company is considering the strategic direction of the new company after its first full year of operation. More specifically, one must determine which clients should more actively pursue and how the decision will affect the strategic direction of the company.
by
Raymond Pirouz,
Emily Chen-Bendle
Source: Ivey Publishing
8 pages.
Release Date: July 5, 2013. Prod #: W13279-PDF-ENG
MediaMath: Putting a real-time interface to the case of Online Media Planning and Buying Solution
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