A family business that manufactures horns to the aftermarket in Delhi, India is considering options to improve current operations and expand the business. The company faces many challenges: the erratic demand, lack of the brand, the high yields of the security, the lack of information, the availability of skilled labor and execution d’oeuvres? modern manufacturing methods. The company also plans to expand beyond Delhi and manufacturing products for automakers, which requires compliance with regulatory certification.
by
Rajiv Misra,
Achin Kishore
Source: Ivey Publishing
12 pages.
Release: July 12, 2013. Prod #: W13278-PDF-ENG
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