McDonald’s India: Optimizing the French Fries Supply Chain Case Solution & Answer

This Case is about MANUFACTURING, SOCIAL RESPONSIBILITY, SUPPLY CHAIN

PUBLICATION DATE: November 19, 2013 PRODUCT #: GS79-HCB-ENG

McDonald’s used up six years previous to opening its first shop in India in 1996. All the way through that time, the association worked from India to supply as many feature as probable. Nevertheless, French fries (“MacFries”) were a predominantly challenging merchandise to supply locally-and importing chips was undesirable for both price and ease of use reasons. Mounting potatoes suited to use as chips was difficult in India. From 2007 to 2011, local MacFry generation rise to 75 percent of revenues from none. Apart from of the strides McDonald’s then senior manager of Supply Chain India was a nervous guy.

Doubledigit food inflation in India was receiving price pressure on the organization. McDonald’s had belligerent growth strategies for the imminent years. The firm proposed to more than twice over by 2014, and had 240 eateries. The investigation that troubled him was: “Will I ever have the capacity to get rid of imported chips from my supply chain?”

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