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McDonalds Corp.: Managing a Sustainable Supply Chain Case Solution & Answer

McDonald seeks to learn from a positive response to the campaign of Amazon deforestation Greenpeace for its supply chain social and environmentally responsible.
by
Ray A. Goldberg,
Jessica Droste Yagan
Source: Harvard Business School
25 pages.
Release Date: March 2, 2007. Prod #: 907414-PDF-ENG
McDonald Corp.: administration of a solution of the case of sustainable supply chain

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