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Maureen Frye at Quaker Steel and Alloy Corp. Case Solution & Answer

Maureen Frye, Assistant Product Manager at Quaker Steel and Alloy Corp., are invited to wear? Implement a plan of action to change the pattern called for the sales force. At present, the sales force spends too much time on small accounts. Earlier Frye tried to change their calling patterns, without success. Now, with the explicit mandate to call the senior management must have a plan that works.
by
John J. Gabarro
Source: Harvard Business School
12 pages.
Release Date: December 15, 1995. Prod #: 496024-PDF-ENG
Maureen Frye at Quaker Steel and Alloy Corp. Solution

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