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MAUBOUSSIN JAPAN: A FRENCH GEM IN ASIA Case Solution & Answer

MAUBOUSSIN JAPAN: A FRENCH GEM IN ASIA

Recommendation (S. Kumar, 2013)

In order to provide a recommendation for the company, it can be seen that the Asian-Pacific market has a huge potential for its luxury market, which could be considered a profitable market for jewel industry. The future for jewel market seems bright by looking at 17% growth in 2007. By analyzing the overall markets, the BRIC countries have the most impressive growth. Therefore, if the company could gain stability in the particular region, it could enter the Chinese and the Indian market.

The two markets have a higher potential for the jewel industry. The company would need to enter the particular market through joint ventures because it lacks huge capital to invest in larger markets. This could be feasible because the company would also be aware of local customers and their buying behavioral patterns through the aid of local joint venture company.

Similar to French market, the company in Indian Market should keep its prices high in order to target high-end customers because due to the nature of the luxury product. On the other hand, strategy for Chinese market should be similar to that of Japanese market………………..

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