MAS Holdings: Strategic Corporate Social Responsibility in the Apparel Industry (Portuguese) Portuguese Case Solution

This case is about Economics & Finance
published: 14 Jan 2010

Abstract:
MAS Holdings is a family-owned maker of ladies’s apparel, established by 3 siblings who have actually developed the company into a US$ 570 million service. The case is concerning utilizing business social responsibility as a strategic tool in worldwide competitors.

Pedagogical Objectives:
At company level, the focus is on management, corporate social responsibility, making technique, and the advancement of corporate abilities. MAS dealt with difficult difficulties in worldwide markets, as China was taking market share in fabrics. The international politics of the fabric business is for that reason a main problem.

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