This Case is about EMERGING MARKETS, SOCIAL RESPONSIBILITY, STRATEGY, SUPPLY CHAIN

PUBLICATION DATE: March 01, 2006 PRODUCT #: INS451-PDF-ENG

MAS Holdings is a family-owned business of women’s clothing, founded by three brothers. They have developed the company into a US$570 million company. Customers comprise the largest brands in sportswear and lingerie. The textile industry makes up 50% of Sri Lankan exports, particularly from China. The instance is about using corporate social responsibility as a tactical tool in international rivalry.

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