This Case is about EMERGING MARKETS, SOCIAL RESPONSIBILITY, STRATEGY, SUPPLY CHAIN
PUBLICATION DATE: March 01, 2006 PRODUCT #: INS451-PDF-ENG
MAS Holdings is a family-owned business of women’s clothing, founded by three brothers. They have developed the company into a US$570 million company. Customers comprise the largest brands in sportswear and lingerie. The textile industry makes up 50% of Sri Lankan exports, particularly from China. The instance is about using corporate social responsibility as a tactical tool in international rivalry.