MAS Holdings: Leveraging Corporate Responsibility Case Solution

This case is about Marketing

published: 31 May 2008

The case information the advancement and application of business social responsibility programs at MAS Holdings, a Sri Lankan producer providing underwears and active wear to business like Victoria’s Secret, Marks and Spencer, Space, Adidas and Nike. MAS Holdings discovers itself captured in between its own desire to be a sustainable and socially accountable organization (a desire shared by its clients), and the useful truth that consumers tend to purchase from the least expensive expense manufacturer.

Pedagogical Goals:
The function of the case is to go over using company task programs in constructing a brand name. It likewise enables a conversation of component branding in a B2B situation and brand name structure by emerging market companies that are little and resource strapped.

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