These vignettes are Mary Simmons you progress in your career in marketing at Procter & Gamble, and later, when he began his own business of consumer products. In both vignettes, Mary is faced with an ethical dilemma in relation to the marketing of products that represent and to decide the best course of action.
by
Mark Leslie,
Jocelyn Hornblower
Source: Stanford Graduate School of Business
2 pages.
Publication Date: August 2, 2010. Prod #: E382B-PDF-ENG
Mary Simmons (B) Case Solution